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Paul J.H. Schoemaker

Founder and Executive Chair

Paul Schoemaker, DSI’s founder and Executive Chair, is a leading scholar, a visionary author, and an entrepreneur in both business and philanthropy. He has shared stage billings with public leaders like President Bill Clinton, Warren Buffet, Rudolph Giuliani, and Jack Welch. Among his 10+ books, Decision Traps (Doubleday 1989) and its sequel Winning Decisions (Doubleday 2001) have jointly sold well over 100,000 copies. His most recent books are Brilliant Mistakes and Winning the Long Game.  Paul’s articles have appeared in journals like the Harvard Business Review, the Journal of Mathematical Psychology, Brain and Behavioral Sciences, and The Journal of Economic Literature. His writings have been translated into over 15 languages, and the ISI citation index ranks him in the top 1% of scholars worldwide in business and economics. When asked about his remarkable breadth of influence, Paul says, “I try to live at the intersection of multiple fields, both academically and professionally, and stay true to a unifying theme – how to manage uncertainty.”

Paul has advised hundreds of leaders across a range of industries. He has worked with some of largest corporations worldwide, and with many of the Fortune 100. He sat with leaders of the newspapers in the 1990s to help them understand how the Internet would disrupt their industry, and he advised the Chief of the Cherokee Nation on approaches for retaining their cultural identity and traditions. While founding DSI in 1990, he was a professor at the University of Chicago, focusing on behavioral economics, decision theory and strategy.  During the 1980s, he spent a two-year sabbatical with Shell’s famous scenario planning group in London.  In addition to his work at DSI, Paul serves as Research Director of the Mack Center for Technological Innovation at the Wharton School, where he teaches on strategy and decision making. He has been an active investor in many start-ups and serves as Chairman of two well established companies, one in Europe.  Paul was an early supporter and director of the Decision Education Foundation, a philanthropic organization which teaches decision-making to adolescents in partnership with high schools around the country.